Solar Group Buy Programs
MREA is proud to announce the following Group Buy Program opportunities in partnership with trusted community partners.
Solar Twin Cities
What is a Solar Group Buy?
he purpose of a group buy (also known as a Solarize program) is to increase education of local residents about solar photovoltaics (PV), and increase market penetration of residential and small commercial solar PV through a group purchasing program.
Group Buys are important tools for increasing solar deployment in a market in a short period of time. When done correctly, they can be beneficial to everyone involved, including residents, businesses, local organizations, and jurisdictions. They work by aggregating demand for solar, usually in a small geographic area, achieving economies of scale. They lower the solar installers’ “soft costs” further by providing up-front customer education en masse, leading to a higher-than-average conversion rate for solar leads. Home and business owners see lower prices for their solar array, and communities move toward achieving their sustainability goals.
A solar installer is selected through a competitive Request for Proposals process, and free, public information sessions (we call them “Solar Power Hours”) are hosted throughout the community over a period of several months. Local jurisdictions, organizations, and volunteers help spread the word to the community to allow as many people as possible to learn about, and potentially invest in, solar.
Would you like to bring a Solar Group Buy to your community?
Please email MREA Solar Program Manager Peter Murphy at email@example.com to find out how.
Why Group Buy?
Solar group buys inform individuals about the technology and the investment, and provide a unique and high-value opportunity through partnerships and education. Solar is contagious: a short burst of market activity can lead to an increase in solar deployment for years to come.
In a survey of group buy participants in 9 solar group buys in Illinois, Iowa, and Wisconsin…
When asked how likely they were to install solar
without the group buy…
59% said unlikely or very unlikely
25% said likely or very likely
- 74% said it was important or extremely important that the group buy program is managed by an independent, nonprofit organization (i.e. The Midwest Renewable Energy Association).
- 67% said it was important or extremely important that the group buy program has the support of a municipality.
- 70% said it was important or extremely important that the information provided at the Solar Power Hour is developed by an independent, non-profit organization.
- 83% said they found the Solar Power hour informative or extremely informative.
- 93% said they knew more about issues relating to solar as a result of the program.
- 84% said they are more likely to pay attention to energy policy issues in their state because of their participation in the solar group buy program.
- 85% said they are now more aware of solar resources and tools available to them.