Group buys are important tools for increasing solar deployment in a market in a short period of time. When done correctly, they can be beneficial to everyone involved, including residents, businesses, local organizations, and jurisdictions. They work by aggregating demand for solar, usually in a small geographic area, achieving economies of scale. They lower the solar installers’ “soft costs” further by providing up-front customer education en masse, leading to a higher-than-average conversion rate for solar leads. Home and business owners see lower prices for their solar array, and communities move toward achieving their sustainability goals.

How it works

• A solar installer is selected through a competitive Request for Proposals process involving an advisory committee of community stakeholders.
• Free, public information sessions (we call them “Solar Power Hours”) are hosted throughout the community over a period of several months.
• Local jurisdictions, organizations, volunteers, and MREA help spread the word to the community to invite as many people as possible to learn about and potentially invest in solar.
• As more people decide to go solar, the price comes down for everyone.
• Participants have a deadline to make a solar “go” or “no-go” decision. After that, the group buy pricing goes away.
• Solar installations happen throughout the program timeline.

In a solar group buy, people learn about solar together with neighbors, local business owners, and community leaders. Working in partnership, we provide high value education that informs people about the technology and the investment potential. Solar is contagious: a short burst of market activity can lead to an increase in solar deployment for years to come. And, because the more people who go solar, the lower the price for everyone, solar group buys inspire many people to go solar who otherwise wouldn’t.

Who Benefits?

PROPERTY OWNERS: Property owners get access to lower prices for high quality solar arrays that save them money on their electric bill for decades and increase their energy independence.

COMMUNITIES: Communities reach their climate goals faster through the education and investment of their residents in solar photovoltaics. Solar group buys are also worth points toward SolSmart designation.

THE ENVIRONMENT: Emissions from hundreds of thousands of pounds of fossil fuels are avoided thanks to dozens of property owners producing their own clean electricity.

For a more detailed overview of the group buy program design, timelines, and roles, download the Group Buy Overview.

On December 9, 2021 our team hosted a webinar to go into a little more detail about how our programs work and what it’s like to partner with us. View it here.

Would you like to bring a Solar Group Buy to your community?

We have begun planning for 2023, and are accepting applications from communities wishing to host solar group buy programs.

Solar group buys cost nothing to the organizations and jurisdictions we partner with except for staff time. Funding for our work comes from grants and from a small administrative fee charged to the selected solar installer.

The MREA has facilitated 60 programs, reaching over 13,500 individuals and resulting in over 20 megawatts of solar on more than 2,700 properties. We invite communities to submit an application for an MREA solar group buy program in 2023. 

The MREA staff will review all applications. Once selections are made, all applicants will be made aware of the outcome. If your application is selected, we will begin the process of developing your local group buy program, including establishing a timeline for the solar group buy in your community, formation of an advisory committee, publication of a competitive request for proposals, development of program brand identity and website, and scheduling of Solar Power Hour presentations. For more information about the MREA’s solar group buys or this application please email info@growsolar.org.

Community Application

Please submit your application through the application form linked below. For your convenience and ease of preparation, the application guide makes all the questions available in a Word doc. For more details about program design, timelines, and partner roles, please download the Group Buy Overview. The printable one-page flyer is a brief overview for potential partners. 

Application (Google Form)
Download the Application Guide (Word Doc.)
Group Buy Overview (PDF)
Group Buy One-Page Flyer (PDF)
Group Buy Roles and Expectations (PDF)

The MREA is proud to work in partnership with trusted local jurisdictions and organizations to bring solar to communities.

To view current group buy programs, please visit: GrowSolar.org

If you have questions about the MREA’s solar group buy programs please email:

info@growsolar.org