Like most good things, the idea of the MREA began in the kitchen. After reading a call to action by Richard Perez in Home Power Magazine, a group of friends took to the local farm kitchen and organized The First Annual Energy Fair, to be held at the Amherst, WI fairgrounds in 1990.
Despite a rainy forecast the Fair saw tremendous success. Shortly after, the MREA was incorporated as a 501(c)3 nonprofit organization with an unwavering mission to “promote renewable energy, energy efficiency, and sustainable living through education and demonstration.
We grew steadily, and in 1999 we moved to our permanent headquarters, the ReNew the Earth Institute, in Custer, Wisconsin. In 2009, we opened a second office in Milwaukee to better serve the urban and suburban areas of southeast Wisconsin and northern Illinois. Then in 2015, we expanded our reach to Minnesota with a Twin Cities office.
We now manage education programs and partnerships throughout the Midwest in an effort to expand the market for renewable energy, making this once ‘alternative’ energy our foremost option. We are a member-supported organization. We appreciate your support.